Event Management 101


Creating events that bring people together, from networking meetings to large-scale conferences lasting several days and everything in between. Event management is an intense role that requires creativity, organisation and excellent project management skills.


Establishing timelines, contacting, short-listing, negotiating contracts and managing diverse suppliers is essential. Event management professionals must also be able to juggle multiple tasks and respond quickly to any onsite problems.

Event Planning

Whether planning a corporate event, gala or trade show, an event manager is responsible for bringing the event concept to life. This includes establishing timelines, creating seminar activities and building branded signs and swag bags. It also involves negotiating with vendors and suppliers, as well as choosing speakers and entertainers.

To succeed in the role, event managers need to be creative and highly organised. It can be a demanding job that requires a lot of travel, particularly to site locations. As such, event managers need to be flexible and willing to adapt their approach in line with changing circumstances. They should also be comfortable interacting with individuals at all levels of their client organisations. This may mean shortlisting entertainment suppliers one day and meeting with the CEO the next.

A bachelor’s degree in events management is helpful for this career path, but it isn’t essential. Many event managers move into the industry from related fields such as marketing, hospitality and PR. Some degree courses offer a work placement year, which is a great way to gain relevant experience and build up your network.

It’s also important to choose a project management software that fits your specific needs. Look for user-friendly tools that are intuitive and easy to use by both event managers and frontline staff. Ideally, your software should integrate with other related applications for a seamless experience.

Event Coordination

Event coordination is a part of the event management process that involves executing the plans. Event coordinators handle various tasks such as setting 블로그상위노출 up RSVP lists, arranging catering and transportation, and negotiating contracts with vendors. This part of the job requires a high level of organisation and multitasking skills.

An event coordinator may also be responsible for creating a branded look for the event, which includes designing invitations and a custom-built event app, writing event hashtags, and launching a pre-event social media campaign. They can also help with selecting and reserving venues, speakers, performers, and other venue-related elements like audiovisual equipment.

Another important skill for event coordinators is commercial instinct, as they are often required to make key decisions that have a big impact on the bottom line. This means that the events they plan need to attract a large enough audience while also making financial sense for their client organisations.

An event coordinator’s role can be very diverse, and they can work across different types of events from conferences to exhibitions and weddings. Many people gain experience in this field by working as an assistant to an event planner or by taking on temporary roles in the industry. This allows them to see firsthand what goes into the planning of an event and build up a portfolio of skills that can be useful when applying for more senior roles.

Event Marketing

Event management requires a strong sense of prioritization, a well-thought-out plan and tons of creativity. It’s important to know your audience and what will engage them. It’s also a good idea to stay up to date on what’s going on in your industry. Attending events, participating in social media discussions and watching thought leaders on YouTube can all help you grow your knowledge.

Organizing small- and large-scale events is an essential part of many marketing campaigns, as it helps to promote brands, boost brand awareness and increase engagement with customers. Companies also host events to educate and train employees, promote new products, celebrate business milestones and raise money for charity.

One of the most important aspects of event marketing is making sure that your attendees have the opportunity to register. This can be done by leveraging targeted email marketing, social media and other promotional channels. It’s also important to track registrations and registrants, which will be critical for proving event ROI.

Using data to drive strategic decision-making is becoming increasingly important for marketers. As a result, it’s important to use data sets that “talk” to each other and tell a clear story. Account-based marketing (ABM) tools are one way to do this. An ABM strategy can help you identify and engage key accounts, drive sales acceleration and ultimately close more deals.

Event Management Software

Event management software allows organizers to stay on top of their events by tracking registrations, payments and other data. This allows them to send out notifications to attendees when key details such as upcoming deadlines are approaching. This can also help organizers keep sponsors updated about any changes to their sponsorship agreement.

Many event management software solutions also include tools for analyzing and measuring performance. These can include analytics reporting, live polling and other features designed to give organizers a better understanding of what works and what doesn’t at their events. This information can be used to improve future events and determine how to best promote them.

Another feature that is increasingly being offered by event management software vendors is integration with organizational systems such as CRM, customer service and accounting software. This can make it easier for Chief Marketing Officers to leverage real-time event data and insights that can drive business development.

As technology continues to evolve and become more affordable, there are endless possibilities for how it can be utilized in the world of event planning. However, it’s important to be aware of the potential security risks associated with storing and using this type of software. Choosing the right solution will help ensure that all necessary steps are taken to protect data and secure sensitive information.